Profitable Tips For All Restaurant Owners

What were the last three things you did to increase your restaurant profitability? Below profit protection is constantly on your mind, you will get hurt. Eroding margins, fickle markets, escalating food prices, rising utility rates, outrageous credit card fees, and a host of other factors eat into your margins daily, thereby reducing your ability to pay the bills, let alone yourself.

We recently consulted with a client that has not paid himself for 17 months. He called us out of sheer desperation saying, "I just can not go on working for free." The sorry fact is that there are many restaurateurs working hard for very little income, and we think it should stop.

In my profession as CEO of the leading restaurant consulting firm in the US, people rarely call me when things are going well. The kinds of calls that I receive daily are along the lines of, "Why can not I make any money" or "My food cost is through the roof" and this is the most painful one, "I can not afford to Stay open anymore, what can I do? "

Why do not you invest a few minutes into yourself right now and read over the tips below. In fact, print out a copy and share it with your friends that run an operation as well. Yes, some tips may seem obvious, but are you using every tool at your disposal to solidify and enhance your profits? Your restaurant owes you for risking your neck to get it open, so I'd like to suggest that you start holding it accounting.

1. Do not serve water automatically. Sounds simple, but water service does not increase your profits or sales. Put systems into place where you serve alcoholic beverages, coffee, tea, sodas, milk – anything but free water. Serve it upon request only.

2. Set up the dining experience on the first visit to the table. Tactfully done by the server, profitable items should be promoted, desserts can be suggested, and guests will appreciate a quick, "Run down" of the dining experience. Plus, server competency will be rewarded for taking responsibility for the positive experience that they will have. My wife's favorite server line is, "Want to split a dessert with coffee?" Not only have we just purchased a dessert that may have been too much for one of us, we've also bought 2 coffees. These additional sales make a big difference, and they're easy to execute. Having a hard time selling desserts? Encourage your servers to use this statement and see what happens.

3. Concentrate on improving product delivery systems to eliminate waste. For example, if your servers are throwing away iced tea lemons at the end of each shift, instead of at the end of the day, re-evaluate this system. By valuing everything, you may be surprised what gets thrown away. This includes portion control items such as creamers, crackers, butters, jelly and silverware as well.

4. Understand that guests dine on a budget, and be sensitive to it. Servers that sell beyond the dining budget will experience reduced tip income, and the restaurant will experience reduced visits. Ensuring that your guests come back repeatedly is much more important than increasing their check average for just one visit.

5. Selling a more expensive item does not always equate to increased profitability. Make sure that your servers understand which items are most profitable for the restaurant, and promote those. It makes no sense to promote items that may have minimal profit contribution. Tell your servers what items you want them to sell.

6. Use the best menu. Ensure that your menu is costed out properly; Current with market conditions, and designed to insure that the most profitable items are the ones being promoted. It makes sense to enlist a consultant to do this for you, as the return on investment will be immediate and lasting. This is your # 1 selling tool.

7. Work with your food vendors to insure that you are buying the right items for the menu specifications. Are you overbuying on an item that does not require top grade quality? An example would be the purchase of a # 1 quality baking potato, when a # 2 quality would suffice.

8. Buy key items in bulk. On the topic of food vendors, make certain that you are promoting menu items that you are able to bulk buy on a negotiated cost effective basis – and can sell at a premium. This simple step will quickly aid in bringing meaningful dollars to the bottom line.

9. Offer your guests a complete dining experience. This includes the sale of beverages, appetizers, salads, entrees, desserts, side items (such as a vegetable) and add-on items (such as sour cream or cheese). Make sure that you are not inadvertently missing out on the sale of key parts of the meal. Table tents, menu inserts, promotional signage, sales tracking, and staff pre-shift meetings are all ways that you can ensure that all meal parts are promoted and sold effectively.

10. Bundling meal parts together will increase the quality of your guests dining experience and maximize their dollars spend. Bundling may consist of an appetizer / salad / entrée combo or salad / entrée / dessert combo. Diners will not be surprised by the dollar value, and they can knowingly order within their budget.

11. Do not forget the grapes. Effective promotion of your wine offerings should be systematic and routine. Guests should be fully aware of the pricing and offers, both by the glass and by bottle. Wine service is a skill that every server should have.

12. Get an Operations Analysis. As operators, we frequently get caught up in the heat of the battle, and can not take the time to analyze our operation critically. Engaging a restaurant consultant to look for ways to improve service, enhance income, and reduce waste should result in immediate financial improvement. Do not skimp on this, thinking that you have your bases covered, because the food service industry changes daily. In cold hard terms, your restaurant should be a money making machine to benefit the owner (s). If it's not generating the kind of money you think it should, you must get the machine repaired!

13. Do not overlook slow day parts. If it's quiet in the afternoon, are there promotions that may make sense for you to utilize to generate more revenues during this down time? Do not tolerate your money machine sitting open, but not generating revenues. Put it to work.

14. Children's menus. Most of them are boring, and priced to reflect that. Is it reasonable to think that parents would pay a bit more for more interesting and nutritious meals? This is a good opportunity to re-evaluate your children's menu and pricing. It's dangerous to neglect this important item, as parents usually examine this menu closely.

15. Are you maximizing food sales in your bar / lounge areas? For many, it's more enjoyable to eat in a bar than drink in a restaurant. It makes logical sense to have menus, silverware, condiments and promoted specials available for your drinking guests. If they do not eat on the first visit, you will have planned the seed for them to consider eating in your establishment next time.

Simply remember that it's not what you make, it's what you keep that matters. Hopefully some of these tips will be useful. Still can not seem to make the numbers come out the way you want? It may make sense to enlist the services of an advisor to walk you through the complexities of making money in the restaurant business.

The Impact of the Internet on Contemporary Literature

Literature basically is everything that has ever been written. Anything from the earliest poems of Homer, to today's web pages, can be considered literature. But for a specific sense, there are various kinds of literature. Literature can be written in a specific language, like English Literature or be written by a specific culture, such as African Literature. But literature really means more than printed words and the internet certainly is a part of literature. I should note that the word literature comes from the French phrase belles-lettres, which means "beautiful writing". When a piece of work is called literature, it is usually considered a great work of art. The internet literature does not need to have this way for the fact that no one controls the internet literature. In the following essay I am going to speak about the impact of the internet on literature of nowdays.

There are two main classes of literature which are also present on the internet: fiction and nonfiction. Fiction is writing that an author creates from the imagination. Authors may include personal experience, or facts about real people or events, but they combine these facts with imagined situations (Moran, 45). In non-internet literature the project undergoes at least some sort of censorship in terms of what words can be used, yet the internet allows the authors to put anything they desire on the web site and enjoy it. Most fiction is narrative writing, such as novels and short stories. Fiction also includes drama and poetry. Nonfiction is factual writing about real-life situations. The principle forms of nonfiction include the essay, biography, autobiography, and diary (Browner, 90). The internet presents a new forms – internet pages, or internet books.

People read literature for a variety of reasons. The most common reason for reading is pleasure. People read to pass the time, or for information and knowledge. Through literature, people meet characters they can identify with, and sometimes find solutions for their own problems. With literature, a person can often understand situations that could not otherwise understand in real life (Koehler, 28). Often, just the arrangement of the words can be enjoyable, just as a child likes the sound of "Ring Around the Rosie", even though they might not understand what the words mean. There are four elements of literature: characters, plot, theme, and style. A good author has the ability to balance these elements, creating a unified work of art. The characters make up the central interest of many dramas and novels, as well as biographies and autobiographies. A writer must know each character thoroughly and have a clear idea about each ones look, speech, and thoughts. The internet literature is not difficult to create for the fact that unlike "traditional" literature the internet literature requires minimal start up costs (Moran, 47). And because reading usually involves convenience, at some point of time one would not be surprised to see convenient electronic devices that could be transported anywhere and would download books from the Internet and present them in digital format.

Motivation is the reason for characters actions. A good writer will be sure that the motives of a character are clear and logical. The internet writers do not have to be this way, they are not controlled and they severely risky anything by publishing online. Setting is where a character's story takes place. The plot is built around a series of events that take place within a finite period. It is what happens to the characters. No rules exist for the order in which the events are presented. A unified plot has a beginning, middle, and an end. In literary terms, a unified plot includes an exposure, a rising action, a climax, and a denouement, or outcome. The exposure gives the background and situation of the story (Browner, 93). The rising action builds upon the exposure. It creates suspense, or a reader's desire to find out what happens next. The climax is the highest point of interest, also a turning point of a story. The denouement is the conclusion. The theme is the basic idea expressed by a work of literature. It develops from the interplay of character and plot. A theme may contain morals, to warn the reader to lead a better life or a different kind of life. The internet literature does not have to be this way at all because no one controls it. The write take minimal risk in terms of investment, yet possibly can find readers from all over the world, which can pay for the e-book and download it to their own computers, is very high (Moran, 49).

A serious writer strives to make his work an honest expression of sentiment, or true emotion. They avoid sentimentality, which means giving too much emphasis to emotion or pretending to feel an emotion. A writer of honest emotion does not have to tell the reader what to think about a story. A good story will direct the reader to the author's conclusion. Style is the way a writer uses words to create literature. It is difficult to enjoy a story's characters or plot without enjoying the author's style (Browner, 98). The style of an author is as important as what he is trying to say. Point of view, or the way a story is presented, is another part of style. A writer may tell a story in the first person, using the pronoun I, as though the narrator were a major or minor character in it. Or, the writer may use the third person method, in which the narrator stands apart from the characters and describes the action using such pronouns as he and she. There are two types of third person views: limited and omniscient. In the third person limited point of view, the narrator describes the events as seen by a single character. In the third person omniscient, or all knows, point of view, the narrator reports on what several characters are thinking and feeling. Reading is an unintentionally personal art. There are no final rules for judging a piece of writing. Often, people's judgment of a work can change as taste and fashion change. Yet the classics continue to challenge readers' imaginations and give ageless advice. Shakespeare will most likely be as popular a hundred years from now as he is today. That is power of literature. Literature is timeless (Moran, 53).

It should be noted that literature can have many and different values ​​on a person and it is the internet that allows literary values ​​to be delivered to the audience without any barriers. It is all depending on the story and the value or moral issue the author wants, you, the reader to get out of it. The value literature had on me was actually hard to put into words. But to understand the value of literature you must know the definition of value and literature. Value has many meanings but there is two that relate (Browner, 102). Worth in usefulness or importance to the possessor and a principle, standard, or quality considered worthy or desirable. Literature is a body of writings in prose or verse. Literature produces value because it is basically an analysis of an experience or situation (Koehler, 30). I got a different value out of each story. With Mark Twain's The Adventure of Huckleberry Finn it showed me that one does not have to be civilized or conform to the ideas of society to become cultured or mature. With Huck Finn he ran away from everything that was considered civilized (Moran, 58). He had nothing and really did not want anything. But at the same time he experienced and matured living dangerously. This made me value Huck's adventure and take it as my own. Huck proves his marriage when he comments on how the king and duke dupe the villagers into believing that they are the dead man's brothers, and Huck says, "I never see anything so disgusting." (Twain 163) Even though the king and duke commit An awful act on the villagers he still feels sorry for them when they get tarred. Huck comments, "Human beings can be awful cruel to one another." (Twain 225) In William Faulkner's Barn Burning it told a man named Abner Snopes who burned barns when upset or mad. This was his way of getting back at them. "Barn Burning" has two very evident struggles (Browner, 105). Abner oppresses his family just as the upper class has oppressed him. "Barn Burning" to me is based on misdirected anger. Which is basically happening in these days. For example, a teenager and his parents have it out, he leaves, and now his anger is directed toward anything in his pathway. "Barn Burning" has a value in that it shows in life that people actually misdirect their anger. Such as in the school shootings and bomb threats that have occurred in the past couple of years (Koehler, 33). Just like Abner Snopes felt like an outsider to the upper class, so did the students who committed these violent acts. In "The Swimmer", it made me value life and what it brings. Because if your not careful or you do not watch out it will past you up without notice (Browner, 109). As with "Everyday Use", one of the daughters did not value who she was or who she was because she was going out looking for her history. Which she already had at her fingertips.

Conclusion:

In conclusion I would like to note that reading all of the literature which colleges and universities assign to their students involves very high costs to the society in terms of paper consumption and time wasting (that involves going to the library, or to the book shop, Etc). The internet and the ability to download the books from online to one portable device would reduce the costs, save the trees, and will make people more efficient. I realize that there are a lot of things that we as people in this society take for granted. Literature has made me value a lot of experiences and situations so far and I enjoy holding the paper book in the evening preparing for the next day, yet I do not protest against the use of the digital technology to create digital books that would contribute not only To the efficiency but also to the reduced costs to the whole society.

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

The Comparison of VR Glass and FPV Glass

VR glasses and virtual reality display headset equipment is a product which used simulation technology and the multimedia technology of computer graphics human-computer interface technology, sensor technology, network technology and other technologies. It’s a new means of human – computer interaction with the help of computer and the latest sensor technology. VR is a cross-time product. Not only make its lover experience it in surprise and curious emotion, but also deeply fascinated for its development.

FPV is the abbreviation of “First Person View”. It is a new game way to play through wearing the FPV glass (the feedback of installing a wireless camera on a remote control aviation model or vehicle model) to control the model on the underground, allowing users to experience the presence of the aircraft.

Although both the VR glass and FPV glass are headset display and the price is expensive, the product characteristics are very different. Most of the game content of the VR glass are designed by the manufacturers, and the plot content or stories are designed by the third part. However, the FPV glass is controlled by the viewers and it can be subjectively move to watch. Most importantly, FPV viewing or activity content is for free. The development path of VR and FPV glass is different.

In general, VR pay more attention to the content but FPV care the hardware equipment much more. Compare with the VR, FPV is ignored by the market at present, but FPV owns more real and strong application. It’s worthy that the relevant manufacturers assess the investment into a market.

Eachine is a famous RC drone brand which is committed to combining the creativity with technology to produce the top-quality RC drones at the best possible prices. It keeps in step with the times to produce the products meet the needs of the market.

Next, I’ll suggest the FPV glass and VR glass I had played for you.

Eachine EV800

It looks that Eachine has focused not only on racing quadcopters but also on specific accessories. This Eachine EV800 is their 3rd FPV goggle. The biggest “invention” of this model, is the 2:1 design which allows to use the EV800 as FPV glasses but also as regular 5″ FPV display. The 6 mm tripod screw hole allows installing the screen on a tripod and us it in a very comfortable way.

Thanks to the integrated 40CH 5.8G FPV receiver with Race Band, this FPV goggles are compatible with almost any 5.8G FPV transmitter. Unfortunately, there is no HDMI input like on the Eachine Goggles One, so can’t be used with DJI Phantom 3 and Phantom 4.

The Eachine EV800 features a 5″ LCD display with 800 x 480 pixels and 140/120 degree viewing angle. On the top front part of the EV800 FPV glasses are located, beside the RP-SMA antenna connector, the control buttons.

Eachine VR D2 Pro

The product comes with a mushroom antenna and a flat plated antenna, with which the receiving distance and stability can be effectively improved. Of course, you can shut down one of the channel and only get A channel or B channel to work in order to get a longer standby time.

Product Characteristics:

·Automatic channel search by pressing one button and accurate channel search in menu

·5inch LCD display

·Adjustable focus

·Built-in DVR,real-recording& playback

·Real-time display of the current battery voltage, frequency and signal strength

·Maximum support 64GB TF card

·Flexible head band is ergonomic design and easy to adjust and comfortable to wear

·Can be mounted on tripod